Over the years, YouTube has become a popular platform for streamers to have subscribers following their content. It has also become a platform where businesses publish visual content to advertise, to publish updates and new features of the business. When creating your channel, you need to look out for certain things such as frequency and type of content published.
Presentation of the channel
The first thing you need to do when creating your YouTube channel is to choose a logo which will be attached to the image of your channel, so it can be for example the logo or name of the business. It’s also possible to choose a background picture which will be of a larger size and visible on the home page of your YouTube channel.
Enter your description, this is the opportunity to explain what the channel is about and the type of content you are going to provide. However, you want to keep this short and simple otherwise users will not read it. You also have to possibility to create a presentation video that will be at the forefront of your channel and the first thing people will see so it needs to reflect the company or be one your most popular videos.
Publication of videos
When you have a YouTube channel, you need to think about the frequency, the regularity of the publications of the videos. If you publish at a certain time of the week, subscribers will be aware and waiting for it. You need to think about the type of content you are going to create, whether that is short entertaining videos or long detailed videos such as interviews. And then, when you are publishing your videos, you need to think about the video thumbnail which is important because it can be the difference to whether people will click on the video.
In the description of your videos, you can redirect subscribers to your website or other social media accounts. You can organise your videos by playlists if certain videos go together in a form of a series. Keep track of the likes and comments on your videos, as well as the activity of your channel in general for vues, number of hours watched and new subscribers.
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