Facebook has been known as a platform where people share content for friends and family and not particularly for professional purposes to the contrary of Twitter and LinkedIn. However, Facebook has become a place where you can create a page and attract users towards your business if you construct it in the right way.
Build Your Page
First impressions are always important so you need a good visual representation of your business on your page. First you need to choose a profile picture, which can be the logo of the company or the name, and the cover photo, which should capture the essence of your business and demonstrate your business or brand personality. On Facebook, you can add information about your company such as phone number, type of company and email address so that potential clients can contact you easily.
The « about » section is where you can promote yourself, and talk about your business and what you can provide. You want to avoid this text being too long because users will not read it and you want to catch their attention. On Facebook, you also have the possibility to use the « Learn More » button to for example redirect users to your website or towards anywhere that will help a potential client learn more about your business and the services you can provide.
Varied and Flexible Content
Once the page is created and you are happy with it visually, you need to think about the content that is going to be published and the frequency. On Facebook, you can vary the type of posts with articles, updates on the business and inspirational quotes for example. It’s also possible to create lighter content using GIFs to change the usual type of content provided. Having content which is supported by video or images has much more of a chance of being viewed on Facebook.
On this platform you will find different types of users than on Twitter or LinkedIn where it is more going to be a much broader B2C type of marketing. On Facebook, you can keep track of the activity on your page and the type of content that is working the most so you can provide the best content regularly for your followers.
If you need any help with creating your page on platforms like Facebooks, then please contact us.
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