The Ideal Customer Profile (ICP) in business identifies the type of person that is the most likely to want to buy your product and services. This process will help you on different levels, including growth and traction. Why do it ? Knowing what your Ideal Customer Profile is one of Read more…
A lot of businesses build a good product, but will miss an important part of the process which is getting ready for marketing before being able to put it out in the public domaine. There are different things to look at to avoid wasting time and making mistakes. Research Before Read more…
Product-market fit is a crucial step for a business. The idea is for your product to satisfy a strong demand and a strong part of the market. It is one of the key ingredients needed to lead your business to success. What Is Product-Market Fit ? A simple way of Read more…
With the rise of social media and the evolution of the way people communicate and consume content, videos have become a popular mean of communication which can now be used by businesses for marketing. Videos : a popular way to consume content Video content can be characterised as short and Read more…
Growth Hacking is a term that was coined in 2010 by Sean Ellis, founder and former CEO of GrowthHackers. The term focuses on growing businesses at different levels, whether that is visibility, customers or revenue. Today, Growth Hacking can be an ideal way for businesses to market and grow. A Read more…
