SaaS is focused on delivering softwares to improve businesses and provide them with services to help on a daily basis on tasks and how they operate. For the product to be successful you need to consider the experience and the relationship the user will have with it while creating the product.
What to do to improve the experience ?
For a SaaS product to be successful, one of the key ingredients is for it to be enjoyable for the customer. First impressions are massively important and so you need to show that the product is very clear and easy to use. You also have to focus on trying to create a relationship between the product and the user. One of the ways to do that is for the product to make people’s job easier by relieving them of their work load and helping them with repetitive tasks.
When you are creating your product, you need to shape it in a way to produce an emotion and a connection with it. Make the experience enjoyable and satisfying when the user completes a task with the software. To do this, you always need to be open to improve the product, make it quicker and easier, have additional features and be innovative to distinguish yourselves from your competitors.
How is it effective ?
You can’t underestimate the importance of the relationship between the product and the customer and user. If the experience is enjoyable for the user it makes them come back and use the software again creating a habit forming product. The customer will use it again because they become accustomed to the product and comfortable on the impact is has on their work and how it helps them on a daily basis. The idea is to touch the human side with the satisfaction of completing tasks.
A lot of SaaS business is built on the repetitiveness and customers coming back so shaping the product in a certain way gives you a chance of a long term plan with your product and business. This means that customer feedback is also important so you need to take that into account, remain open to criticism and comments to always improve the product.
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