The Ideal Customer Profile (ICP) in business identifies the type of person that is the most likely to want to buy your product and services. This process will help you on different levels, including growth and traction.
Why do it ?
Knowing what your Ideal Customer Profile is one of the most important things you can do for your business. When done in the correct way it can be a springboard for growth, to get product market fit and traction. This also helps to facilitate the communication with customers and to be sure that you are getting across the right message to them. You will know how to attack the market and help grow your business.
An Ideal Customer Profile is a great tool to help you identify the strength of a prospect. If you find that type of profile, it is also likely that they will be loyal and recommend your product. If having an Ideal Customer Profile brings you success, you can work outward of your ICP where you will be able to sell more.
How to do it ?
An Ideal Customer Profile needs to be filtered and precise as much as possible to help you know what market to attack. You need to work out what are the characteristics of your ICP. For example, if you are looking for B2B marketing, then you look at the type of industry of the business, the size of the company, the kind of revenues and the location. If a new prospect is an exact match for your ideal customer profile, then it’s likely you should invest a lot of effort in selling to them.
The questions you need to ask yourself is the importance of the product or service for your ICP. But also the urgency of their need for your product and the frequency of them using it. Because if the need isn’t urgent enough, then your ICP will not be concerned about the problem. You need to be the solution to their problem by using your product on a regular basis. This tool will help you grow your business on the market you are on and beyond.
If you need help understanding what your potential ICP is, then please contact us.
0 Comments