Are you ready for marketing?

A lot of businesses build a good product, but will miss an important part of the process which is getting ready for marketing before being able to put it out in the public domaine. There are different things to look at to avoid wasting time and making mistakes. 

Research Before Marketing

It’s important to do your research accurately. With the product you have or the business you have created, you need to identify and understand the market you are in to be able to measure yourself with the competitors of that market. Look at what they are doing and where you need to put yourself in terms of pricing and what exactly you are going to offer that is different. You need to identify if you can create a new market with new demand. 

Identify the potential customers that you are looking at, know where they are and how you can interact with them. Obviously an important part of marketing is to get product market fit, which means knowing if what you are selling is actually something that people want. From there, you can decide the correct means of communications for advertising and know more about your budgeting for marketing.

Make Your Product Enjoyable For The Customer

Having a product that is enjoyable for your potential customers and user friendly is important. Before marketing your product, you need to transform it into its best version. You could test the product with potential clients and create free trials if possible, for users to give feedback and improve it as much as possible. This also can help to give you an idea of what to do in terms of pricing and to compare yourself with your competitors in the market.

If the experience is enjoyable then the product will advertise itself because your customers will spread by word of mouth the value of what you are offering and quickly create a trust with customers. This is very helpful because it can become difficult and take time to gain trust with potential new clients. So you need to know what are the attributes of your product and the selling points for potential customers.

Make a plan to create your marketing strategy, please contact us if you need any help.