With the rise of social media and the evolution of the way people communicate and consume content, videos have become a popular mean of communication which can now be used by businesses for marketing.
Videos : a popular way to consume content
Video content can be characterised as short and entertaining content that can be effective to gain people’s attention. It is one of the most preferred type of content on social media. All these different platforms optimise the use of videos. People are more and more attracted to this type of marketing instead of articles and emails.
In fact, according to a Hubspot study, 54% of people want to see more video content from marketers, preferring it to emails, images posted on social media and even blog articles. In total, YouTube has over 2 billion monthly users, which is over 25% of the world’s population.
For businesses, videos enable you to spread a message in a creative and innovative way. This type of content also allows you to communicate directly to your audience and have a connection with the user.
What types of video content ?
Videos offer the possibility to create different types of content. You need to choose the type of content that’s right for you, your audience and with what you want to show. For example, you can have an explanatory video or a tutorial with screen shots and a voice over or a more elaborate style with an objective of being entertaining in your approach.
You can also use the tools that are at your disposal on social media. Live streams or stories allow you to show something to your audience and interact directly with potential customers. Vlogs are a popular style and also allow you to have an interaction as you can present your business behind the scenes.
There are plenty of possibilities to explore when thinking about using video content to market your business product and services. You can have a look at our video content page and contact us to help you with any service.
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