X, formerly known as Twitter, has become one of the most popular platforms for influencers, different types of media, but also for businesses to use it as a tool to market. X can be the perfect place for businesses to find the right potential clients.
Concise and Precise
X is a place for sharp, quick and short information. The limited number of characters in a tweet means that it is a platform that is designed for concise and straight to the point information. For journalists, for example, it’s the place where they collect and search for breaking news.
Businesses can use the platform to help establish their brand and affirm their presence online. You have the option to have a profile picture and a background picture as well as the opportunity to write a small text about the company. Yet again, the limited number of characters means that you have to choose the right words to describe the values and the activity of your company with the aim to attract the maximum number of followers.
How to market on X
On X, hashtag and trends are really important. When you post, using the right hashtags concerning a topic that can attract the right kind of audience towards your post and can get them drawn towards your activity. That’s why it’s so important to focus on the content you publish. You need to find the right posts and vary between using images, videos and posts which are going to help you stand out but you also need to publish regularly.
For a business, one of the important things when starting on a platform like X is to know what audience you are looking for. You need to know what type of person you are looking for, what are their interests on the platform, what do they follow and what do they talk about themselves. Also, one strategy that is quite commonly used on platforms like X is to discover what the competitors are doing on their profiles. It allows you to check what they are doing and to know if there is anything you should be doing or in the contrary something you see that they are not doing that you feel is important.
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