Over 630 million professionals gather on LinkedIn. It has become the most popular social media platform used by businesses and professionals from different sectors across the world. It’s become the most effective place for B2B marketers to engage with decision makers, influencers and business leaders.
A place for businesses
Linkedin is a platform that offers you the opportunity to interact with other businesses. You can connect with business owners or follow a business’s activity on a company page. Furthermore, it is also possible to be part of a group. You can follow its news if you are following or focused on a particular subject.
On Linkedin, 4 out of 5 people are decision makers. That makes it the best platform to connect with leaders and decision makers and possibly interact with the right people. Linkedin can also be a place for you to search for the ideal job. Businesses can put job offers on the platform and offers them the possibility to search for a perfect match for a new position at the company.
A place for marketing
The marketing potential on Linkedin is massive with the largest professional audience present on the platform. You have a big opportunity to communicate with the right people, so it’s important to find the right means of communications. If you have a business, you have the opportunity to create a page and to show the identity of the company and publish regularly for people to follow its activity and potentially use its services. The content you publish on your company’s page needs to be informative, interesting, but also posted regularly for continuity.
You have different formats you can work on with just simple posts to posting videos with video presentations which is quite frequent on the platform. You can also publish articles from a blog or a website that redirects your audience to your content and services. Like other social media platforms, you can pay for Linkedin ads to target an audience and try to attract them if you haven’t yet found the right people to follow your business. It’s important to target potential clients with the right timing and content.
You can follow us on our Linkedin page and if you have any questions, please contact us.
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